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Ishida Grows in the Middle East

06/09/2007

The opening of new purpose-designed premises in Dubai is underlining Ishida’s ongoing commitment to its customer base in the Middle East and Africa.

In order to provide effective sales and service support throughout the region, Ishida first established a dedicated Middle East office in Dubai in 1997. The office supports six field engineers throughout the region. It also offers an in-house projects department for the design and installation of bespoke packing systems.

The company’s continued success and growth since then has now led to its moving to the new facility, close to Dubai airport. Additional amenities include a demonstration area, where customers can see the latest equipment operating and also run trials of their products.

Ishida Middle East has a stockholding of generic Ishida equipment, enabling faster delivery to customers requiring a standard machine. Similarly the company has increased its spare parts facility, meaning most parts can now be supplied directly from Dubai, greatly shortening lead times and reducing potential customer downtime.

Other services include Service Contracts and a machinery refurbishment programme.

“The Middle East and Africa are very important to the future growth of Ishida,” comments Craig Russell, Ishida’s General Manager for the Middle East & Africa. “This new facility has been tailored to meet the needs of our ever-expanding customer base and ensure we can continue to offer a fast and reliable service.”

Ishida is the world market leader in the design, manufacture and installation of complete weighing, packing and quality control solutions for the food industry. In the Middle East, Ishida has an installed base well in excess of 1,000 multihead weighers and several hundred snack food bagmakers.

Latest equipment to be launched by the company includes the R Series multihead weighers, the fastest, most accurate and most efficient multihead weighing models ever produced, and the IX-GA X-ray inspection system which can detect foreign bodies down to 0.3mm in size and also spot missing items or damaged products.